Linking Strategies For The Panda and Penguin Age

Starting out, I want to make it clear that search engine optimization, search engine marketing, seo or what have you is nothing more than marketing. Period.

Things to focus on:

- Vary anchor text and aim for less than 50% of anchor text to be optimized
- Keep quality as high as possible
- Get a good mix of no follow and do follow links
- Get a wide variety of links - don't just focus on one type
- Avoid blog networks, various schemes and anything that may look unnatural

Vary Anchor Text

Simple, when creating links, create them like users would. Be overly specific or over simplified won't work. You need to include your 'money keywords', yes, but you also have to consider the subject of the links and what users would be including in a link.

High Quality - Get As Many As Possible

Start a good link building campaign. Submit quality articles to sites such as this one. Get a social presence. Link to your articles and site often. Vary the links, anchor text and frequency.

Mix It Up!

Get No Follow, Do Follow links. Get them from blogs, directories, article sites, social and Web 2.0 sites and keep it up!

Be advised: One site that I know of had a reasonable amount of text links and diversity and their domain name happened to be the exact thing they did and people would be searching for. They had very little seo work done and what backlinks they did have were greater than the competition. They were de-ranked anyways. What worked? The classified ads they had, which of course had content and pointer to their main site. So it isn't always about linking your url.

So remember....

It's all about focusing on quality these days. Ranking is very easy when you use quality link building. Spammy link building has been great for years but it is slowly coming to an end. Get high PR links through guest posting or a private blog source. Create quality web 2.0's that link to your website. Quality, reputable sources are key. Build quality links to your site from quality sources. And build a quality site while you're at it.

Try to get a piece of content on your site to go viral, the point of this is to build links, not get traffic through the links. The traffic will come through the other pages on the site due to your site's authority built through the 100% legit links that will come when your content goes viral.

There are a lot of ways to build links, but the only ways that really work are the ones that are quality, natural and come from reputable sources. Failure to link properly wastes time, money, and energy and really doesn't even get a good search engines attention, it will leave you at the bottom. So start your quality linking strategy today.

Quality link building is not easy. But if you want to be successful at link building you'll need to include a diverse set of quality articles posted around the internet and article directories are a great place to do just that.

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Website Building - Building Rank Through Linking Strategies

Website building is only the beginning when you want to run a successful online venture. Just as you would when you are building a business in the real brick-and-mortar world, establishing your niche online takes exceptional skills, constant monitoring and analysis, and continuous adjustments to suit the search engines as well as the changing trends.

Website building requires design, SEO, opt-in lists and so on. But it's a good idea in website building and promotion to also consider linking strategies.

Linking Strategy - An Integral Part Of Website Building Plan

There are many ways to use to get your website ranked as high as possible on the search engine result pages (SERPs). One among the most important is your linking strategy. In this method, you create enough high-quality content that other sites would want to link to your site to complement their knowledge base. In this manner, they would indirectly give you their vote, which says they believe your website is qualitative and trustworthy.

Hence, making your website linking-worthy starts early in the website building strategy. You need to go beyond the description of benefits and features of your products/services. Doing only a listing of your products would not be too attractive for visitors who are not attracted to clinically commercial sites. Instead, pepper your site with in-depth researched articles, facts and up-to-date news that could be of interest to any visitor who stops by your page.

It is this focus on quality and diversity during the website building process that will serve you well in the long run. There is a lot of follow up action too, but the most important step is having a great website built in the first place.

Website Promotion Is A Continuous Process

Do not stop building links to your website. This is definitely one of the most important core website building and promotion functions. The more you have, the better ranked you will be. Remember, your competitors are building their links as well. Some of the best ways to keep the valuable links coming in are:

- Submission of articles to key directories such as Open Directory Project (dmoz.com), Yahoo Directory (dir.yahoo.com), About.com Business directory, Business.com directory, etc.

- List your site to (your business) specialized directories/trade sites. You should always enlist to the directories that cover your area of interest - for example, education directories, finance directories and so on. Always ask for a link - free or paid. This link will be very valuable for your site ranking on search engines.

Remember, website building does not stop with the publishing of the site; you need a continuous process of refinement and promotion if you want runaway success.

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