Finding The Right Niche For Your Online Business Is More Common Sense Than Inspiration

Finding the right niche for your online business is often regarded as being a little like the search for the holy grail. Many thousands of words have been written about how to unearth previously undiscovered niches, micro niches, where there is little or no competition and some would have you believe that all you have to do is find one of these hidden treasures and you will soon be banking large amounts daily.

However the reality is that the real answer is there for all to see, if you just make a study of people's day to day spending habits. Use a few basic rules as your guide. Look for an area which contains a large number of people who are passionate about their interest, hobby or recreation. Then find the areas within that where people have disposable income. This could be young people living with parents or retired people on good pensions. Think about those areas where people have their own jargon. You can find this out by watching the popular TV programmes that your target group are addicted to. Many television series develop an almost cult status for their followers. Another clue is the magazines that your target group buy. A visit to any good local newspaper store or a look a site like magazines.com can turn up some very interesting and possibly previously unrecognised areas to investigate. If you can, get hold of a copy of BRAD from your local library. This is the major reference book for the newspaper and magazine industry, giving as it does advertising rates for UK print publications. Although you are not interested in advertising rates, nonetheless you may again come across publications that you had not thought of and this could be the source of some very good ideas.

Do your target audience hold their own conferences? It is well worth looking on the search engines for exhibitions, conferences and other events. Many of these events have their own blogs where they show pictures of the latest event and you can find useful information from these such as demographic, composition of the audience (single or family) and the number of attendees. It is also worth noting that some of these events can be worth attending yourself to sell your products. Although you may not sell a great deal at such an event, it can be an invaluable source of market intelligence as you talk to your customers. Lastly, look on social media sites to see who your target group's favourite celebrities are. They can often inspire fashion themes which their followers want to copy. Finding the right niche is not so much a matter of "ferreting out" undiscovered areas as common sense detective work.

Peter Robson is an accountant with over 30 years experience in the small company sector. With his business partner, Debbie Crossley he runs a company helping people set up and run e-commerce businesses. For more information go to http://www.yournichebusiness.co.uk/

View the original article here

Tips on Choosing the Right Bridal Jewellery - Part 2

Classical

Classical fairy tale dresses were once every girl's dream and for many they still are! As most of these dresses have very full skirts and heavily embellished bodices, it can sometimes be overpowering to have a full necklace, drop earrings and bracelet suite. Why not try a delicate fresh water pearl necklace and depending upon your hair style, droplet earrings with a feature fresh water coin pearl or semi-precious stone to complement your colour theme.

In some cases the bodice of the dress may have a hint of colour intertwined with diamontes, sequins and pearls. Swarvoski crystals are some of the best crystal beads you can get and are very affordable. The beauty with Swarvoski crystals is that the colour choices are virtually limitless, so whatever your colour theme, you can add a hint of this into your jewellery and then add a little more for the bridesmaids. So let's say for instance you have a hint of deep rose red crystal dotted around your bodice, down the dress and perhaps on the train of the dress. You could either choose to go for a full clear Swarvoski jewellery suite, a mixture of clear and the colour that is hinted on your dress or a mixture between fresh water pearl and Swarvoski. If your gown has some pearl detail on it, it would be good to tie pearls in elsewhere within your bridal look either with a button hole twist or Swarvoski crystal and pearl vines in your bouquets, that way the whole look will harmonise. Of course, each bride knows exactly what it is she is looking for and ultimately her choice is the best choice!

I've seen some gorgeous elegant bridal jewellery sets that have a Swarvoski crystal tiara with a hint of your statement colour added and matching necklace whether it be a delicate Swarvoski necklace with large centre droplet and crystal encrusted wrist cuff for the full on crystal bling or a mixture of fresh water coin pearl earrings with one simple yet classical fresh water coin pearl droplet necklace. Another striking option is to highlight your main colour and go for a gorgeous crystal encrusted hair vine, especially with fair hair colours this looks amazing and very unique!

Ever heard of the two out three rule? It is good to remember that sometimes less is more, so when talking about bridal dresses and bridal jewellery, generally brides tend to go for either necklace and bracelet/bridal wrist cuff. Or they go for necklace and earrings; or earrings and bracelet. If earrings are to be worn with a feature necklace and bracelet, then some simple sterling silver and Marcasite earrings, perhaps a pair of Sterling Silver and Marcasite love knot earrings or elegant fresh water pearl studs look gorgeous.

Heirlooms Ever After design and create their own jewellery as well as featuring Marcasite And More's sensational Sterling Silver, Marcasite and Semi-Precious stone jewellery sets. If you have your own heirloom and would love to have it made into something you could wear for your special day, Heirlooms Ever After can do this for you. They offer a full design service or will customise any of their own designs to suit your individual requirements and budget. So whether you are looking for that simple pair of Marcasite Love Knot earrings or that elaborate blue topaz jewellery suite, Heirlooms Ever After look forward to helping you. Please visit their website: http://www.heirloomseverafter.co.uk/

View the original article here

Tips on Choosing the Right Jewellery - Crystal or Pearl

All women know that 'diamonds are supposed to be a girl's best friend', but let's face it, how many of us have diamonds, or any that are worth speaking about let alone being 'best friends'?! The first hint of a diamond for any woman could well be her engagement ring. Whether chosen by her soon to be husband or chosen herself, this first diamond is one to keep hold of and cherish but what about other stones, what about semi-precious stones? Today Cubic Zironcia (CZ) is a well known and cheaper diamond alternative and in a lot of cases, to an untrained eye, they do sparkle sensationally and at a fraction of the price, are a very attractive understudy. Zircon on the other hand is somewhat different and more rare and therefore more precious than it's manmade buddy CZ. Zircon shines beautifully and in many ways it is virtually impossible for the untrained eye to know the difference between Zircon and diamond. What about Swarvoski crystals? These too scintillate when light hits them and any movement results in a rainbow disco ball effect that is breathtaking. Semi-precious stones today have been made into gorgeous jewellery and when matched with Swarvoski crystals you get lovely results and expensive looking items. As for pearls, these come in so many different shapes and sizes and if you have a pearl with a triple 'a' lustre, that is of exceptionally high quality, there is no other gem like it. Fresh water coin pearls are such great value for money as you get a lot of pearl for your money. Round pearls are the common favourite with the more unusual shapes i.e. potatoe pearls, rice pearls, abalone and blister to name a few that are now making more of a statement in jewellery.

Brides have for many many years worn pearls as a symbol of purity and as the oldest known gem the pearl is here to stay with regards to bridal jewellery. Today jewellery designers and manufacturers have put pearls with Marcasite and Sterling Silver to create a gorgeous combination. As pearls come in so many shapes, sizes and shades, brides and women in general are somewhat spoilt for choice. Pearls need not seem old fashioned! Our visions of our Grandmother and her string of pearls around her neck should only serve to give us a heartwarming reminder of the pearl's timeless beauty, decadence and classic charm. Each gem has a place of it's own I'm sure in every woman's collection but for me pearls win hands down every time!

Heirlooms Ever After have a large selection of Sterling Silver, Marcasite and fresh water pearl jewellery not to mention semi-precious stones too. For your bridal jewellery and to see pearl headdresses mixed with vintage Marcasite jewellery visit http://www.heirloomseverafter.co.uk/

View the original article here

Tubal Reversal - Is It The Right Answer?

Often when a couple wants to have a child following a tubal ligation they will be told they should look into IVF or in vitro fertilization. But, the question is why are they told this? Couples ask if there is any other option and they are told not really other than adoption. This is not the case and many couples have used another option that is not as widely known about as IVF.

The procedure many couples are using is what is known as tubal reversal surgery. This surgery has been used by thousands of couples all over the world and the demand is growing. What tubal reversal is actually quite easy to understand. When the tubal ligation is performed the fallopian tubes are somehow blocked. The blockage can be performed by using clips, rings, cutting the fallopian tubes and even using a method where they are burned. What happens in tubal reversal surgery is that the surgeon literally repairs the fallopian tubes. Although the fallopian tubes will not be exactly the way before the tubal ligation they are returned to "working order". This then makes it possible for the egg and sperm to meet and result in conception. Tubal reversal surgery is a much more natural way to conceive and it is also a lot less expensive than the alternative treatment of IVF. The leading tubal reversal center located in the United States charges about $7000.

Tubal ligation reversal surgery is also much easier on the woman's body. There is the initial surgery but after the healing time all is complete. With IVF, there are multiple medications and procedures that have to be performed. Many women need to take time out of work over the course of the procedures. With tubal reversal surgery most are able to return to work within a couple of weeks.

There are a few factors that will need to be considered when researching the surgery. The first is the type of tubal ligation that was originally performed and the age of the woman at the time of reversal. If the fallopian tubes have not been completely damaged then reversal is certainly possible. As to the age of the woman it is quite clear that the older the woman is the harder it may be to become pregnant. As long as a woman is ovulating and having menstrual cycles regularly she is still considered to be fertile. There are many women in their 40's and over having children following reversal ligation surgery.

The experience of the surgeon should also be considered a big decision factor. The more experience the surgeon has the better the outcome of the repair. There are surgeons in the repair field that will not attempt to fix the ligations that have more damage. The surgeons with more experience have probably already performed this type of repair and have a better success rate. When looking for the right surgeon be sure to ask about their statistics. Do not be afraid to ask where there statistics come from. This is so crucial to picking the best surgeon to perform the surgery.

Debra Verville

For more information on tubal reversal visit the Chapel Hill Tubal Reversal Center website at http://www.tubal-reversal.net/.

View the original article here