How to Set Up A Marketing Strategy to Sell Your eBook - Selecting A Channel

Without readers, your eBook will fail. It doesn't matter if you sell it on Kindle, your own website or your favourite corner. A book without a reader -- and that includes eBooks -- is meaningless. The question is how do you get readers? What do you need to do to ensure that people find and buy your eBook?

The answer is marketing.

Marketing is the process by which you find your customer, get in front of them, attract their attention and then present your product. It includes sales and in many ways, it includes how you will deliver the eBook. And it begins before you write our book.

Yes, you heard me right. Marketing your book begins before you write a word. In fact, it begins before you even plan your book.

The whole point of marketing is to sell your eBook or book. Or for that matter, any other related product. It describes how you will make a profit and what the products will be about.

So how do you do it?

Well as I've mentioned it begins long before you write your eBook. Arguably, it begins within the determination of the company strategy. More specifically, it needs you to determine your market or micro-market, your business model, your reader and identify your problem and solution. However, for the purposes of this article I'm going to assign those tasks to company strategy development and instead focus on those tasks that are unique to marketing.

As part of the process of identifying your reader, you will have determined how to gain their attention. Basically, you are asking, "Where are they hanging out?" Typically, these are forums, blogs and magazine sites. YouTube and Google are also two key locations that most readers will visit regularly. However, don't ignore your competition and others who deal with these same customers.

Your job now is twofold. First, you need to determine which of these opportunities you will use in order to gain your readers' attention. While it would be nice to be everywhere your reader is, practicality says you need to choose only a few. After all, you only have a few hours per day. And being on forums and blogs all day is probably not a good use of your time.

The second task is to select the marketing methods you will use. Each of these opportunities or channels has several methods you can use to market through them. For example, article marketing, search engine optimization (SEO) and Google AdWords are three alternatives you can use if you select the Google channel. Of course, not all the methods will be useable. For example, reading and responding to blog posts is a method for addressing the blog channel. However, so is spamming blogs. It isn't very effective and it will soon result in your being banned. But it is a method.

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Glen Ford is an accomplished consultant, trainer and writer. He has far too many years experience as a trainer and facilitator to willingly admit.

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Expecting Parents Research Meaning of Names - Selecting the Best Children's Name Meanings

Origins and meaning of names on name meanings websites offer valuable insights to anyone who ever wondered "what does my name mean?"

It seems like you can find just about anything on the internet these days. Unfortunately, much of what you find is inaccurate or irrelevant. The endless sea of data can become overwhelming at times, and some people are becoming disenchanted with the internet's tendency to provide trillions of bits of information, with little real knowledge or insight. And yet, online searches can certainly provide some useful information, if you know what to look for. One of the useful, practical, and entertaining types of information I have found recently applies to names. People all over the globe have wondered, "What does my name mean?" This is a legitimate question, but in some societies it is a difficult one to answer. Most societies, if not all, have a tradition of very specific naming practices for children, and they focus very heavily on the meaning of names. In fact, it is not uncommon for a child's naming ceremony to take place after he or she has been alive for several years. In some cultures, kids received a kind of temporary name, signifying their place in the family structure, at birth, and then they were given a personal name after they had developed a personality that was identifiable by the community. In other traditions, children were named at or shortly after birth, but their names still had meaning - usually reflecting the traits that the parents hoped the child would develop. Whatever the case, the practice of naming children based largely on the sound of the name, and perhaps some cursory homage to a dead relative, is a newer phenomenon in history.

Although it is not so common any more to put a lot of thought into the meaning of a child's name, it's a practice that deserves some consideration. For one thing, knowing the meaning of names can settle a lot of disputes about names. If parents are debating two different names that both sound pretty good, they may want to know if one name means "patience" and the other means "turnip." Nothing against turnips, but this is the kind of thing that a parent should probably know. Name origins can be just as enlightening as name meanings when it comes to choosing baby names. Parents may want to choose names that come from their own family origins.

Now, with the magic of the internet, people can easily look up name meanings and origins online, on very extensive but user-friendly databases. These websites are great, and they provide hundreds of names, their meanings, their cultural roots, and geographical origins, and more. Sometimes people are just curious about the meanings of their own names, and these sites are great for them too. In fact, anyone who needs to come up with names for any reason is bound to appreciate a website like this - parents, pet owners, playwrights, novelists, role playing gamers, cartoonists, etc. It's a rare and beautiful thing to be pleasantly surprised by the internet, and finding a name database was one experience that made me pretty happy.

The author has studied name meanings from around the world, helping people answer the question, " what does my name mean? " He has written several articles about the origin and meaning of names, and the benefits researching this information.

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