EBook Marketing - Another Underestimated Traffic Source

Let me share with you today a fantastic traffic source that is being VERY much underrated...

Are you creating quality articles for your business providing value to the community? Are you submitting these articles to Article Directories? Are you sharing these articles within your personal Blog?

What if I tell you that you can submit your article in a complete different way, adding this new method to your Traffic Sources arsenal?

Have you heard before about eBook Marketing?

If not, I will enlighten you right away...

What if you grab one of your articles, and create an eBook from it? Are you getting the idea?

You can add a nice title, a table of contents... you can add some pictures (public domain or self-made) and Congratulations! You have just made an eBook from your article.

Of course you should make an eBook from an article that has 1000 words or more, because it has no sense to create a 3 paged eBook... Ok, you can do it, but personally if I am a visitor and I see an eBook with 3 pages, I will keep reading something else because it does not call my attention at all...

But If I see an eBook with a nice and catchy title, a table of contents, more than 15 pages, it will definitely call my attention, and so it will for your prospects!

So... what do you think about this? With a single article you have the opportunity to share it in another traffic source, to maximize your visibility chances even more...

You can add some affiliate link within the content, and also you can create a footer section with the URL of your blog, or your squeeze page. Use your imagination and you can do tons of things within the content of your eBook!

Ok... I've just created the eBook... so where can I upload it?

You can upload it into eBook Directories (search for "eBook Directories" in Google), just like Article Directories but for eBooks... more free targeted visitors for your business and even more exposure and back-links for your website!

There are many sites and this could be time-consuming, but it is really worth it, and many of them will make your eBook rank high in Google searches.

So... let's go back to the main topic, if you didn't know before about this traffic source, it's time to invest some time and create eBooks from your best articles don't you think?

I will give you one last TIP before I finish with this post today...

When you upload an eBook to an eBook Directory, you have to place a nice and catchy title to attract people's attention... but that's not all, some sites like Scribd will use this title to show the name of the eBook as a title in SERPS. So a bit of Keyword research won't be harmful...

If you would like to know more, please visit http://www.financesuccessonline.com/ and you will get access to a lot of Free features to use in your business.

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How An Effective Pay Per Click Campaign Can Increase Traffic To Your Web Site

Pay Per Click or PPC is an internet based advertising model used on search engines where the advertiser gets charged only if the consumer clicks on their ads. PPC is one of the fastest growing and popular forms of internet marketing among big companies as well as small companies with small budgets. If done correctly, people can reach you easily by simply typing one of your keywords in the search engines, and then your ad may appear next to the natural search results. This is how it works: when the consumer enters a keyword into the search engine that matches the client's keyword list, the client's (advertiser's) ad is displayed instantly. PPC ads are typically displayed adjacent to or above the natural search engine results. The largest PPC providers are Google AdWords, Yahoo Search Ads and Microsoft Ad Center. The growth of PPC marketplace is expected to reach $15 Billion 2010. To take full advantage of PPC marketing for your business, you must choose effective and relevant keywords that are related to your business. The minimum Cost Per Click (CPC) advertising varies based upon competition for the keywords and search engine's standards. An effective Pay Per Click campaign is one of the fastest ways to bring ready-to-buy costumers to your website. You can see dramatic results in as little as one week for a fraction of what it costs to place ads in traditional media like radio or television. A successful campaign requires:
Constant keyword selection that represents the products or services you provide: ensure that you are properly targeting a solid mix of relevant search terms.
Write targeted ads matching those keywords: test the keywords, their positions and their prices.
Upload the ads, keyword lists and bid prices to all major search engines.
Regular maintenance and management of your PPC advertising campaign is an important element since searchers click on your ads and are directed to the most relevant page on your website. Make sure you captivate them with your great offers that have a value for the reader and turn them into paying customers.
Understanding your audience's language for maximum effectiveness: you have to understand how your audience uses language to search for your products and services online.
Measuring conversion results using automated tools like Google Analytics.

PPC management can be time consuming, especially if you are like most businesses and want to focus on other important aspects of your business, like increasing profits! Unless you are a big company that can afford to hire a full time PPC management team, it pays to hire an online service that will help manage your PPC campaign for a small fee.

Pay Per Click ads can get pricy and the costs are rising every year. You want to make sure you are getting the maximum return on your investment. An effective PPC management service will optimize your Pay Per Click campaign for maximum ROI.

Negin Sarooei is the VP at Zero360Marketing.com and is an expert in Local Search Marketing.

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