eBooks to Augmenting Your Online Marketing Campaign for Your Small Business

The other day, I was speaking to a young man who was building up his small online business, as he specializes in physical training, conditioning, and exercising endeavors. We had a dialogue about how to incorporate his writing, online articles, and knowledge into an eBook format to offer or give to his clientele as an incentive, also to promote his business and up his credibility and expert status. You see, he knows what he is good at, what he knows, and everything to do with the topic.

Now then, I do not believe it to be ethical to hype expertise - however, sometimes it makes sense to show what you know. My acquaintance indicated he did wish to put together eBooks but was sketchy on how to do that, or how to distribute them. He asks me two questions, perhaps they have been on your mind as well:

Do you have any tips on how to distribute eBooks?
How long do you think an eBook should generally be?

Okay so, my thinking on the eBook thing is two-fold, first, it seems that a simple 20-30 page book with some of his nutrition tips (articles) perhaps expanded, with some real-life stories makes sense. Then give it away for free if people sign up for your online newsletter.

Then a larger eBook 20,000 plus words for sale with the purchase of any services (free) or they can buy it stand alone for $29.95 and maybe you can allow others to sell it too, if they give you half the money or send someone to your secured server, then you give them half the money as a commission. Also list it on Amazon for $10 more, thus establishing a value, but if they buy it NOW it is less, or they get it free if they buy your other services.

Indeed, I would also write an eBook to help people start out, perhaps walking 2-3 miles per day, losing some weight, once they do move them up to a slow jog spurts within their walk, until they can run a mile, then two, then three, etc, and, as the weight comes off they will not screw up their knees etc. My acquaintance might use some other articles in his eBook if they make sense for him, by contacting the authors and promising to cite the source and get permission. In fact, it might help him get to the 20,000 words or assist in getting to 20-30 pages for the free-bee eBook.

Are you beginning to see the strategy here? All you probably need to get started are some eBook templates which you can get from Microsoft if you are using MS WORD at their online free-templates website, or email me and I will send you some that I have to assist. Indeed, I hope you will please consider all this and think on it.

Lance Winslow has launched a new provocative eBooks on Writing eBooks Concepts. Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank; http://www.worldthinktank.net/

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How An Effective Pay Per Click Campaign Can Increase Traffic To Your Web Site

Pay Per Click or PPC is an internet based advertising model used on search engines where the advertiser gets charged only if the consumer clicks on their ads. PPC is one of the fastest growing and popular forms of internet marketing among big companies as well as small companies with small budgets. If done correctly, people can reach you easily by simply typing one of your keywords in the search engines, and then your ad may appear next to the natural search results. This is how it works: when the consumer enters a keyword into the search engine that matches the client's keyword list, the client's (advertiser's) ad is displayed instantly. PPC ads are typically displayed adjacent to or above the natural search engine results. The largest PPC providers are Google AdWords, Yahoo Search Ads and Microsoft Ad Center. The growth of PPC marketplace is expected to reach $15 Billion 2010. To take full advantage of PPC marketing for your business, you must choose effective and relevant keywords that are related to your business. The minimum Cost Per Click (CPC) advertising varies based upon competition for the keywords and search engine's standards. An effective Pay Per Click campaign is one of the fastest ways to bring ready-to-buy costumers to your website. You can see dramatic results in as little as one week for a fraction of what it costs to place ads in traditional media like radio or television. A successful campaign requires:
Constant keyword selection that represents the products or services you provide: ensure that you are properly targeting a solid mix of relevant search terms.
Write targeted ads matching those keywords: test the keywords, their positions and their prices.
Upload the ads, keyword lists and bid prices to all major search engines.
Regular maintenance and management of your PPC advertising campaign is an important element since searchers click on your ads and are directed to the most relevant page on your website. Make sure you captivate them with your great offers that have a value for the reader and turn them into paying customers.
Understanding your audience's language for maximum effectiveness: you have to understand how your audience uses language to search for your products and services online.
Measuring conversion results using automated tools like Google Analytics.

PPC management can be time consuming, especially if you are like most businesses and want to focus on other important aspects of your business, like increasing profits! Unless you are a big company that can afford to hire a full time PPC management team, it pays to hire an online service that will help manage your PPC campaign for a small fee.

Pay Per Click ads can get pricy and the costs are rising every year. You want to make sure you are getting the maximum return on your investment. An effective PPC management service will optimize your Pay Per Click campaign for maximum ROI.

Negin Sarooei is the VP at Zero360Marketing.com and is an expert in Local Search Marketing.

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